Toyota Cars
Toyota 4Runner - Mid-Size SUV, Base MSRP $28,640
Toyota Avalon - Mid-Size Car, Base MSRP $27,845
Toyota Camry - Mid-Size Car, Base MSRP $19,145
Toyota Camry Hybrid - Mid-Size Car, Base MSRP $26,150
Toyota Camry Solara - Mid-Size Car, Base MSRP $20,180
Toyota Corolla - Compact Car, Base MSRP $15,350
Toyota FJ Cruiser - Mid-Size SUV, Base MSRP $23,045
Toyota Highlander - Mid-Size SUV, Base MSRP $27,600
Toyota Highlander Hybrid - Mid-Size SUV, Base MSRP $34,700
Toyota Land Cruiser - Full-Size SUV, Base MSRP $64,755
Toyota Matrix - Compact Car, Base MSRP $16,290
Toyota Prius - Compact Car, Base MSRP $22,000
Toyota RAV4 - Compact SUV, Base MSRP $21,500
Toyota Sequoia - Full-Size SUV, Base MSRP $34,150
Toyota Sienna - Minivan, Base MSRP $24,540
Toyota Tacoma - Compact Truck, Base MSRP $15,170
Toyota Tundra - Full-Size Truck, Base MSRP $22,390
Toyota Venza - Mid-Size SUV, Base MSRP $25,975
Toyota Yaris - Compact Car, Base MSRP $12,205
Toyota 2WD Trucks - Compact Truck
Toyota 4WD Trucks - Compact Truck
Toyota Celica - Sporty Car
Toyota Cressida - Near-Luxury Car
Toyota Echo - Compact Car
Toyota MR2 - Sporty Car
Toyota MR2 Spyder - Sporty Car
Toyota Paseo - Sporty Car
Toyota Previa - Minivan
Toyota Rav4 EV - Compact SUV
Toyota Supra - Mid-Luxury Car
Toyota T100 - Compact Truck
Toyota Tercel - Compact Car
The Camry is all-new for 2007. The mid-size sedan is available in CE, LE, XLE and SE trims with either a 4-cylinder or V6 engine. A hybrid version is also available. The hot-rod XRS Corolla and Matrix versions are dropped from the lineup. The Matrix all-wheel-drive version of the Corolla-based mini-wagon are gone. The Prius now comes standard with front-seat-mounted side airbags and two-row side curtain airbags. A new Touring Edition of the Prius sports 16" alloy wheels, a rear spoiler, high-intensity discharge headlights and a sport-tuned suspension. The Yaris fuel-efficient subcompact replaces the unloved Echo as Toyota's smallest and least-expensive car. It is available as a 4-door sedan and a 3-door hatchback.
Like other Japanese manufacturers, Toyota is conservative on the amount of incentives and rebates it offers. However, Toyota tends be more generous than one of its primary competitors, Honda. Currently, Toyota rebates average about $2,500 per vehicle, which is still fairly low compared to the domestics.
As further proof of their sales dominance, Toyota recently announced that it just manufactured its 15 millionth car in North America after twenty years of production. In other news, Toyota is counting on a large increase in the hybrid market. It currently produces about 260,000 a year, and the automaker hopes to hit the 1 million in the early 2010s. The hot-selling Prius hybrid is due for a redesign in late 2007 (will be an '08 model), which should help keep sales strong.
